the banksgiving survey

6 years ago, Ally created Banksgiving - a day to give back to its customers via the bank’s beating heart - the call center.

We brought it back this year, but with a twist.

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Taking a ‘brief’ survey at the end of a customer service call is a pain. But what if we turned this annoyance into the best phone call you’ve ever had? 

We took over the Ally call center for one day, and surveyed real ally customers.

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the survey

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