target: all of the above

Target

Integrated Campaign

Back to school shopping is the ultimate test for parents and teachers. A constant challenge in doing it all, doing it well, and doing it all under budget. But at Target, there’s no need to choose. The right answer is all of the above.

Back in January we were tasked with xxx. And I came up with the orginal articulation of the idea, which is that Target gives parents the ability to choose not to choose between style and affordability.

Because as a busy parent or teacher, there’s nothing more liberating than not having to choose.
With quality styles at great value, now you don't have to... you can have it all.

So this Back To School season, we told stories big and small, where guests finally get to choose not to choose, but instead have it all:
quality, value, variety, options, red, blue, polka dots, stripes, etc.
Because Target is the only place where you get all of the above.

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